Sponsorship is the main monetization goal for a lot of podcasters, but there are often some misconceptions around how it happens. You might think that you don’t have enough downloads to get sponsors. Or that once you *do* get enough downloads, brands will magically start reaching out to you. You might assume that you need an “in” with any company to get a brand deal.

I’m here to tell you: you don’t need a ton of downloads, brands will not just reach out to you, and you don’t need an in! So how do you find potential sponsors for your podcast? We'll talk about 3 ways:

1. Tapping your network and connections
2. Reaching out companies where you're already using their products.
3. Finding sponsors of similar podcasts.

Presented by Nexcess and Podcast Liftoff.

Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.

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