Ellen Schwartze and Blake Strozyk discuss the three stages a marketer might find themselves in when launching a new demand generation program: Excitement, Apprehension, and Decision Time.

3 stages of an organization’s shift to demand generation | Blake Strozyk, Sr. Demand Gen Manager

Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.In Pros &amp; Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.&nbsp;In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.Learn more at https://www.knotch.com/podcast

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Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI. In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.  In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content. Learn more at https://www.knotch.com/podcast

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3 stages of an organization’s shift to demand generation | Blake Strozyk, Sr. Demand Gen Manager

3 stages of an organization’s shift to demand generation | Blake Strozyk, Sr. Demand Gen Manager