Influence takes place when the collective effort of being seen, then being noticed in a consistent way for a specific thing, leads to the point of being “Known“ for that thing. How does being focused in our message make us more recognizable, more memorable and more likely to become a category king in what we do? How can we accelerate the path from being seen to being known? Why must we be willing to sacrifice some of the things we would like to talk about? On this episode, I talk about the differences between attention, awareness and recognition, and how to hit the tipping point of influence.