Hugo Empson founder of Generous Ape is revolutionising the sustainable market place and the way we shop. Generous Ape has been voted best new e-commerce site for 2021 and Hugo referred to as 'Green Hero' by Country & Town House magazine.

Hugo shares with us his passion for sustainability and his wealth of experience in retail with an insight into starting a successful business at the most difficult of times.

Covering the destructive nature of fast fashion, bad production and how each individual can make a change. The benefits of sustainable living, how seamless it can be and its' affordability.

How each purchase can make you feel good as you support animals, people and the environment.