As community managers, we sometimes overcomplicate things when we set out to create programs, services, and content for our audience. So we created a three-step process to make it simpler.

Step 1: Develop a product or service idea

Step 2: Create a lead magnet that gives your audience a quick win

Step 3: Bridge the GAP

G – Grab their attention

A – Affirm their need for something more

P – Place their trust in you

Podcast show notes available here: https://communitiesthatconvert.com/episode86