Michelle Gifford is an expert at helping women business owners message and market their business, inspiring women to take action and delivering the tools to make it happen. As a business coach, podcaster, speaker, and founder and CEO of Michelle Gifford Creative, she guides women through creating and maintaining a business that lasts through creative content and online strategy. Her agency, Michelle Gifford Creative, cultivates brand strategies and content for influencers and creatives. A mom to five, she and her husband are raising their family in Southern California.

Michelle is passionate about working with women and helping them grow their businesses. One of the bigggest struggles that she sees women face is that they don't take themselves as seriously as they should.

Even working with big brands, Michelle sees that many women can feel scared.

"They're scared to put themselves out there and they also don't consider themselves a business. They don't treat themselves like a business and there's a mindset shift that has to be made by women at some point. It happens individually.

"We're so afraid that people are going to find out that we're starting a business and that's not what 'moms' do. But I'm a happier mom because I have."

Michelle says that one of the first big decisions she made while establishing herself as a brand was to hire a personal branding photographer. That's one way that she knew she could take herself and her business more seriously. She wanted to show up differently and in a very professional manner, so hiring a brand photographer was at the top of her list.

1. Knowing that you have a brand and what the elements of it helps you to become instantly recognizable.

2. Create a brand message that aligns with your branding elements.

3. When you have systems in place, you can replicate it over and over again - saving you time and energy.

"Not only does it simplify our business and simplify the decisions we make, it helps us! It helps us be more recognizable to our people. Branding is all about repetition. Branding and marketing is all about repetition showing up and saying, I've said the same thing in a million different ways for the last three years."

*Bonus Tip* Put yourself out there and then listen to what is resonating with people. The more you do this, the more you understand your brand.

"I think we can get really stuck on being perfect. We think we need to have our brand be perfect. We say, 'I need my messaging to be perfect.' But your messaging is going to get better and more clear, the more you say it and the more you take feedback."

Michelle also reminds us to show up and serve our audience, just like she does in her coaching program Money Makers.

Money Makers is a program that includes courses, coaching, and community. Michelle has a huge library full of courses to help you start, manage, and succeed in your business. She believes in making this information easily accessible for all women to learn and grow.
 
Her courses include topics like:

• Blogging
• Pinterest
• Content Creation
• Photography
• Instagram
• and more....

When you join Money Makers, you not only get 12 months of support, but you also get The Confident Selfie Secret and 3 months in The Content Collective. (Over $200 value!)

• Text "Money Maker" 951-309-7885

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