In this episode, I speak with Karen Hayward who is best known a Chief Outsiders Managing Partner and CMO based in San Francisco, CA. She helps technology companies grow by building strategic sales and marketing programs (by following the voice of the customer) while driving its alignment to deliver advanced revenue. She is sharing 3 important key steps you have to follow to align your sales and marketing team and lead your business to success. 

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In this episode:

• What does sales and marketing alignment mean and how does it work
• Next step to take once you have the foundation of your alignment in place 
• What types of follow-ups to do in order to get the engagement with your leads 
• How to serve your buyers in a way they want to buy your product or service (it's all about understanding them and not what you want to sell them)
• How to identify your buyers’ triggers to buy what they want and how to best serve them 
• Opportunities to take from the win-loss analysis and how to apply them to your business 

Resources: 

• Stop Random Acts of Marketing- https://www.amazon.com/Stop-Random-Acts-Marketing-Deliberate-ebook/dp/B07ZRYWHPW
• Buyer Persona- https://www.amazon.com/s?k=buyer+personas+%2C+by+adele+revella&sprefix=buyer+pers&ref=nb_sb_ss_i_2_10

Connect with Karen Hayward: