[[:encoded, "Today we are going to talk about 3 Steps to Writing an Effective Business Plan that Inspires Action.\n\nThe idea of starting your own business can be exciting and inspiring, but for most small business owners, writing an effective business plan is not considered an exciting part of starting the process; therefore, many choose not to create one. Traditional business plans can be very dry and uninteresting, so you are about to learn how to create an effective business plan that not only gets you excited, it will inspire you, and others, to take action.\n\nThe length and details of an effective business plan will be determined by the type of business you’re creating. The key is to create not just another business plan, but an effective business plan that inspires you, and others, to take action. \n\nFirst, let’s get clear on the essentials components of an effective business plan:\n\n-Executive Summary \n-Market Analysis \n-Company Description \n-Organization & Management \n-Marketing & Sales Management \n-Service or Product Line \n-Funding Request \n-Financials \n-Appendix\n\nPart 1: Executive Summary\nThe executive summary is the most important component of an effective business plan because it will be the first thing the reader sees. This is where you’ve got to grab the reader’s attention and inspire them to support your vision through your mission statement. Provide a history of your company, its current standing, and future vision.\n\nPart 2: Market Analysis\nThis is your opportunity to shine and highlight your knowledge of the industry. This will also be where you will identify your target market and what you know about them. \n\nPart 3: Company Description\nKeeping it brief, describe how all the elements of your business fit together. Be sure to clarify the marketplace need and how your company is poised for a competitive edge.\n\nPart 4: Operation and Management\nIn this component, include your business’s organizational structure, details about ownership, and profiles of your management team. A key factor in this section is to clarify what kind of incentives and bonuses will be provided to keep your staff motivated and employed.\n\nPart 5: Marketing and Sales Management\nUse this section to share your vision for getting and growing your customer/client base - as they will be the lifeblood of your business. \n\nPart 6: Service or Product Line\nHere is where you will want to focus on the distinct advantage your product or service has over

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