The legendary Blair Enns, author of The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond The Billable Hour, joins Ceinwen on the podcast. Through his sales training program for creative professionals, he started out on a mission to change the way creative services are bought and sold the world over. Having applied Blair's principles to her business development strategy, Ceinwen highlights how the Win Without Pitching methodology has created a valuable and qualitative impact on her business and why the professional services industry should adopt these concepts.

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Theme music: S Strong - The Rover by S Strong https://soundcloud.com/s_strong