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#3 Student Founders and Ecommerce Branding - William Wang | Zentein Nutrition
Will is the founder of Zentein Nutrition, an health-focused protein bar brand. We talk about his experiences starting his ecommerce company while being a student at Western University in Canada. Also, how he built such a positive customer base for Zentein!
To learn more about Will's company, visit www.zentein.ca
Will also recommends this tool for SEO: www.ahrefs.com
P.S. When Will mentions 'Western' / 'Ivey', he's talking about Western University. And though he said he had to do 300 pages of reading / week, that was his own choice in case anyone's worried :D
Timeline
0:00 Intro
1:06 How did you start?
2:40 How to validate ideas
5:45 Stressful pivot
7:31 Startup Accelerator Benefits
9:26 Maintaining mentors/networks
11:40 Student Founder Pros/Cons
14:17 Amazing Ecommerce Branding
16:48 Ecommerce Resources?
18:03 How to use customer data?
20:21 Managing Interns
24:01 Reflecting on mistakes
26:05 Any big failures?
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By Madhav MalhotraWill is the founder of Zentein Nutrition, an health-focused protein bar brand. We talk about his experiences starting his ecommerce company while being a student at Western University in Canada. Also, how he built such a positive customer base for Zentein!
To learn more about Will's company, visit www.zentein.ca
Will also recommends this tool for SEO: www.ahrefs.com
P.S. When Will mentions 'Western' / 'Ivey', he's talking about Western University. And though he said he had to do 300 pages of reading / week, that was his own choice in case anyone's worried :D
Timeline
0:00 Intro
1:06 How did you start?
2:40 How to validate ideas
5:45 Stressful pivot
7:31 Startup Accelerator Benefits
9:26 Maintaining mentors/networks
11:40 Student Founder Pros/Cons
14:17 Amazing Ecommerce Branding
16:48 Ecommerce Resources?
18:03 How to use customer data?
20:21 Managing Interns
24:01 Reflecting on mistakes
26:05 Any big failures?