The 3 Swings is a client retention strategy involving three specific touchpoints after a sale: within 48 hours, one week later, and 45 days before renewal.Each "Swing" has specific goals and activities focused on building relationships, identifying coverage gaps, and offering additional services (cross-selling/upselling).Diligent note-taking is essential throughout the process to track client details, personalize interactions, and uncover future opportunities.Implementing the 3 Swings can lead to increased retention, stronger client relationships, and ultimately, significant agency growth.
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