Welcome back to the nonprofit recruitment Marketing Podcast is your host, Ryan Koehler, CEO of African Pro, and today we're going to talk about one of the Gosh, it's a tried and true approach in business of how to unpack what's going on and what your opportunities are called the SWOT analysis. Surprisingly enough, though, businesses conduct very few SWOT analysis when it comes to recruiting, and it's one of the most important things you can do. Now, why is this?