Viv starts by talking about her snack choices   This episode goes over:  

• The key changes Instagram has had over the past year.
• What we think Instagram will do in the future
• The actions you can take to make sure you’re relevant on Instagram in 2019/2020

  These include:  

• The changes in user behaviour (likes, engagement)
• Figuring out your intention
• Influencer marketing - what you should focus on for a successful campaign
• The removal of likes and what that means for creators/brands
• The resources you can rely on now for your Instagram marketing
• Instagram Stories - why they should be your key focus
• AIMS Games - a case study from Ace the Gram. Why profile views show more than followers
• The modern-day user behaviour of using Instagram as a tool to find products and services (while leaving no trace). Lurker behaviour
• 70% of people look up a brand or service on Instagram before purchase
• Story views - instant feedback for brands
• Never before have we had such little difference between our brands and our customers

Key Messages from this episode:

1. Why the removal of likes is an opportunity and a positive change

2. The increase in lurking behaviour - the drop in engagement does not reflect how powerful Instagram as a marketing platform is (don't be discouraged)

3. Make storying the key focus of your Instagram strategy