Teacher Talks Biz

#3: The Main Mistake I Made in My Very First Launch


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In this episode of Teacher Talks Biz, I’m sharing the very first thing I tried to sell online, a small Italian workshop, and why it completely flopped.


No audience, no plan, no sign-ups. But that failure? It taught me everything.


I’ll walk you through what went wrong, and how I turned it around to enroll 140 students in my next launch, by focusing on strategy, connection, and timing (not hustle or hype).


If you're thinking about launching something online, this episode will help you avoid my biggest mistakes and start strong.


🍎 Three key takeaways from this episode:


  1. Launching takes more than a good idea. Without an audience, a plan, or time to show up, even the best offer will fall flat.
  2. You need to warm up your audience first. Sharing valuable content, building trust, and creating buzz makes all the difference.
  3. A failed launch isn’t the end, it’s more like the beginning. My flop led to a 140-student course launch.


🧡 Connect with me on Instagram @teachertalksbiz for daily tips on building a freedom-first online teaching business.


🎧 If you enjoyed this episode, subscribe and leave a quick review on Apple Podcasts! Your support helps more educators discover what’s possible beyond the classroom. Thanks for listening to Teacher Talks Biz, see you in the next episode!

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Teacher Talks BizBy Margherita Berti