You’re going to have so many “ahas!” when you listen to Dr. Kyra Bobinet on the podcast today!

Dr. Kyra Bobinet is an expert in healthcare innovation, and has passionately pursued the science of behavior change. In fact, she is a self-described behavior designer.  She has a Masters Degree in Public Health from Harvard, and her work is focused on technology-enabled behavior change, behavioral neuroscience, and health disparities. She is also the CEO and founder of Fresh Tri, a science-based wellness and mindset training app. Her new book, Unstoppable Brain: The New Neuroscience that Frees Us from Failure, Eases Our Stress, and Creates Lasting Change, delves into the power of “iteration” in overcoming “failure disease”  and maintaining motivation.

In today’s episode, we discuss the neuroscience of behavior change, and the new, ground-breaking research regarding the brain and dopamine addiction. We also delve into the fascinating anatomical structure that is the habenula, why it’s like the central ‘hub’ for our behavior (especially when it comes to failure), the extraordinary concept of iteration and its connection to mindfulness and happiness, the collective disempowerment we’re facing as a result from our device addictions, and more. 

Kyra is a passionate advocate for healing the world of failure; she leads with her entire identity by encompassing authenticity, and choosing love over fear. The information shared in this conversation should not leave us feeling like it’s the end of the story. Instead, it’s essential knowledge we ALL must understand in order to move forward, and create lasting change.

In today’s episode about the neuroscience of change, we cover:

• Kyra’s journey in the medical field and neuroscience space + the fascinating research surrounding the brain and dopamine addiction 
• What the habenula is + how it tremendously impacts us in our day to day lives
• The relationship between the habenula and prefrontal cortex
• Kyra’s research on ‘iteration’, and how it affects people
• The beautiful concept of iteration + how it’s connected to happiness, mindfulness, and cognitive flexibility
• How empathy affects failure disease, and specifically, the idea of ‘pre-failing’
• The collective habenula + its monumental role in recovering from burnout and moving toward a brighter, purposeful future
• Our collective disempowerment that has resulted from our susceptibility to ‘distraction addictions’ (likes our devices) + what we can do to ‘reset’ and move forward
• Kyra’s personal experience as an indigenous person in our country + what she’s doing to reduce suffering and create more opportunities for her people 

Connect with Kyra Bobinet at drkyrabobinet.com and freshtri.com

Grab your copy of Kyra’s new book: Unstoppable Brain

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