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3 - The Secrets of Candidate Experience and Employer Branding with Trevor Robinson
Trevor Robinson joins Ann Wyatt on this episode of Recruiting Revelations Podcast to discuss the pivotal connections between job descriptions, recruiting, and marketing. Trevor emphasizes the importance of authenticity in recruiting and the necessity for companies to align their messaging and culture throughout the hiring process. The conversation also explores the rising relevance of social media in recruiting, with insights on making job descriptions engaging and the power of employee-generated content. Ideal for HR professionals, recruiters, and marketing enthusiasts, this episode offers valuable strategies and real-world examples to refine your recruiting efforts and build a strong employer brand.
00:00 Introduction to Recruiting Revelations
00:30 Meet Trevor Robinson: Founder of Industry Sage Media
02:15 Connecting Job Descriptions, Recruiting, and Marketing
05:40 The Power of Authentic Recruiting Messages
08:22 Aligning Company Members in the Recruiting Process
11:45 Job Descriptions on Social Media: Challenges and Strategies
15:30 Creating Engaging, Relatable Job Descriptions
19:12 Case Study: Engaging Content on TikTok
23:01 The Importance of Trying New Recruiting Strategies
26:10 Success Story: Blackstone's Content Creation
29:40 Rethinking Traditional Recruiting Strategies
33:15 Overcoming Delays in the Hiring Process
36:18 Networking, Referrals, and Social Visibility
40:05 Engaging Potential Candidates Effectively
43:27 Leaders' Role in Recruitment and Social Media
47:10 Authenticity and Brand Building in Recruitment
51:30 Future Crossover Between Recruiting and Content Marketing
55:15 Examples of Successful Companies in the Industry
59:00 Trevor's Take on Active Creator Engagement
01:03:12 Concluding Thoughts and Next Episode Preview
Follow Ann Wyatt on LinkedIn: https://www.linkedin.com/in/awyattrecruits/
Follow Trevor Robinson on LinkedIn: https://www.linkedin.com/in/trevorgirldad
About Industry Sage Media:
Industry Sage Media is your backstage pass to industry experts and the conversations that are shaping the future of the manufacturing industry.
Learn more at:
http://www.industrysagemedia.com
View all episodes
By Ann Wyatt - Industry Sage MediaTrevor Robinson joins Ann Wyatt on this episode of Recruiting Revelations Podcast to discuss the pivotal connections between job descriptions, recruiting, and marketing. Trevor emphasizes the importance of authenticity in recruiting and the necessity for companies to align their messaging and culture throughout the hiring process. The conversation also explores the rising relevance of social media in recruiting, with insights on making job descriptions engaging and the power of employee-generated content. Ideal for HR professionals, recruiters, and marketing enthusiasts, this episode offers valuable strategies and real-world examples to refine your recruiting efforts and build a strong employer brand.
00:00 Introduction to Recruiting Revelations
00:30 Meet Trevor Robinson: Founder of Industry Sage Media
02:15 Connecting Job Descriptions, Recruiting, and Marketing
05:40 The Power of Authentic Recruiting Messages
08:22 Aligning Company Members in the Recruiting Process
11:45 Job Descriptions on Social Media: Challenges and Strategies
15:30 Creating Engaging, Relatable Job Descriptions
19:12 Case Study: Engaging Content on TikTok
23:01 The Importance of Trying New Recruiting Strategies
26:10 Success Story: Blackstone's Content Creation
29:40 Rethinking Traditional Recruiting Strategies
33:15 Overcoming Delays in the Hiring Process
36:18 Networking, Referrals, and Social Visibility
40:05 Engaging Potential Candidates Effectively
43:27 Leaders' Role in Recruitment and Social Media
47:10 Authenticity and Brand Building in Recruitment
51:30 Future Crossover Between Recruiting and Content Marketing
55:15 Examples of Successful Companies in the Industry
59:00 Trevor's Take on Active Creator Engagement
01:03:12 Concluding Thoughts and Next Episode Preview
Follow Ann Wyatt on LinkedIn: https://www.linkedin.com/in/awyattrecruits/
Follow Trevor Robinson on LinkedIn: https://www.linkedin.com/in/trevorgirldad
About Industry Sage Media:
Industry Sage Media is your backstage pass to industry experts and the conversations that are shaping the future of the manufacturing industry.
Learn more at:
http://www.industrysagemedia.com