👉 Cascading is not communication. Cascading usually comes with an overreliance on PowerPoint slides and a lack of prioritization in messaging. It's not communication; it's a chaos that comes at a cost.

👉 It's the CEOs best interest to get the whole company aligned around common goals. You want people to pull in the same direction. How do you do it? You start with language. Specific ideas need specific words. Then you add context. Purpose, vision, values — they provide the perspective where words can frame clear pathways to actions.

👉 Prioritization is key. You need to set common priorities. Today, companies cannot afford frictions about the basics. If they are not clear, people will reshape and distort them to their own needs.

📖 Read Mike's full guide for CEOs who want to know more about internal comms and get the most out of this function. It's super informative: https://blog.smarp.com/what-should-a-ceo-know-about-internal-communication