Few people look for a coach when everything in their life is working well and feeling good. They seek a coach when they need to change something, even if they’re not sure what that ‘something’ might be. It might be their diet, their career, their work-life balance or their sense of disconnection from their life goals – whatever it is, a coach’s role is to facilitate healthy change that connects an unsatisfactory present with a more gratifying future. How the coach facilitates this change varies according to the unique needs of the programme, but clients often have a skewed impression of what role the coach will play.