I wouldn’t start with a brand new website or an expensive course platform. I wouldn’t spend money on graphics or write a book. I wouldn’t even create a tripwire or build a funnel.

Instead, I’d keep it simple, and prioritize the three core elements of a sustainable online business:

These are the foundation pieces every business needs. Without them, those funnels and tripwires and course platforms are worthless.

Of course, there’s a bit more to it than this simplified checklist, so let’s talk about how you can make this work for you and your brand new business.

And if you’d prefer the video version, you’ll find it on my YouTube channel.

Prefer a transcript? Here you go!

What you’ll learn in this episode:

Resources mentioned: