🎉 It’s our final episode of 2025, and guess what? We made it past the seven-episode podcast curse! We pop open a Texas wine from Grape Creek (thanks Catrina! 🍷) and dive into one of the most honest conversations yet.

We’re talking about:

• Why lead gen feels broken right now (spoiler: it's not just you)
• How a lack of resources leads to short-term thinking, over-optimizing (or under-optimizing), and burnout
• Why you have to talk to your sales team
• The dangerous obsession with “more leads” instead of better leads
• And our lukewarm take: You can’t market your way out of a sh*tty product (sorry, not sorry)

This one’s part therapy session, part Marketing real talk, and all vibes.

🚨 Warning: this episode contains a few spicy words. We earned that “explicit” label.

Wine of the episode: Grape Creek Viognier
🍷 Final wine verdict: A little sweet but a good option if you want Texas wine.

B2B Happy Hour is hosted by Stephen Brent May and Hami Arrington, founders of One Foot Over, an agency for brands that don’t want to be boring.

You can follow them everywhere!

• LinkedIn
• Hami's LinkedIn
• Stephen's LinkedIn
• Instagram
• TikTok
• One Foot Over