Having great copy for your website, your sales pages, your emails and your ads is super important for getting people to buy from you … whether you’re simply asking them to trade their email address for a digital download, or asking them to pull out their wallet and purchase something.

The tough reality is that writing great copy that converts is a skill that can take a long time to get good at.  It’s all about practice, practice, practice.

Fortunately, we don’t have to reinvent the wheel.  There are some great frameworks out there that can help you learn how to write great copy a lot faster.

In this episode, I talk with Meredith Kallaher, a conversion copywriting expert.  We talked about:

• The conversion copywriting framework that she uses and how it will make things so much easier, not just once, not just twice, but lots
• Why you need to make your customer the hero, not you.  
• Shortcuts you can use to get your copy done more quickly
• The 3-step process that Meredith uses to create and optimise her conversion copy (spoiler alert, it involves testing)
• Why knowing your numbers is so important (and why you shouldn’t let your Google Analytics dashboard scare you away from tracking your numbers

If you’re wanting better copy that converts, this podcast episode is full of tips and techniques you can use to help you get that copy.

So, if you’re interested, have a listen.  You’ll be glad you did.

See omnystudio.com/listener for privacy information.