The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move

 

Let's be honest: engagement sounds A LOT like retention. Don't you engage customers so to retain them? Silly marketing speak. As great as it is to get thousands of new customers in the door, that doesn't matter much if you can't build a relationship and keep them. Learn the difference in this quick, espresso-sized episode.

 

Show Notes

a16z podcast episode on extended retention/engagement discussion: https://a16z.com/2018/08/09/growth-engagement-retention/

Episode in blog format: https://jakubkubicka.com/retention-engagement-marketing/