Brian gives 3 tips for you to consider if your thinking about creating ongoing content marketing.

https://www.youtube.com/watch?v=X__OkApkgZU

Transcription

Three tips for content marketing videos.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I want to talk a little bit about content marketing videos and three things. Really, are there three steps that you ought to think about taking in the process of developing content marketing videos, let's talk about step number one.

Step number one is defining your market.

Who are you making your videos for?

Yeah, is content marketing?

So you're creating content for somebody to do something?

So who is who are they?

Where are they going to be?

We're talking about videos.

So where are they watching?

Where are they watching these videos at?

All that you got to think about all the different places they're going to watch them. You know, most people think well, YouTube. Okay, great. YouTube. Where else?

Are you going to place these videos on your website?

Are you going to place them in other places?

Are you going to put them up in other video?

Places that hold video, ones like rumble, and all these other ones that are out there.

Are you gonna create a podcast out of them?

Are you going to create playlists or are these purposefully just for fresh faces that find you on YouTube?

How do you expect them to find you?

Do you expect them to do searches?

On YouTube on Google on the other search engines?

How are they going to find these videos?

That's the first step market who, who who?

Who are you talking to and why are they why are they?

Why could they?

Why would they possibly want to watch you and watch what you're talking about?

The second step. Second step simple.

Once you know who then you got to know what you want people to do, it's the message step. So what is your message in the video, what are you telling people to do?

What do you want them walking away with when they're done watching your videos?

And you're probably going to have more than one what, right?

It all depends on how often you're doing them. I recommend doing them consistently. Thereby, building up momentum and everything else and really giving yourself presence online.

But I'm not in your shoes, you have to ask yourself, what is the message of our videos?

What is the end game, what do we want them to do?

What are we going to be telling them to do?

That's the message. So we got the market? The Who? The media, which is the what? What's the third step?

Third step is media.

What form of media is this going to take?

I started asking some of those questions early on, but they're best suited right here.

How are people going to find you?

Where and how are people going to view you?

You got to answer the first two questions to really get to ...