#digitalmarketing #marketinganalyst #agile
When starting out with your #firstclient as a #DigitalMarketingAnalyst, you want to leave a good lasting impression. There are a few key #tips that will #bolster your #performance and may be difficult to figure out going in for the first time. Here are three #tips for your #firstclient as a #DigitalMarketingAnalyst.
1. KNOW YOUR #DATA
Many #organizations gather huge amounts of #data but don’t know what to do with it. You need to know how to #organize this #data, and how to #utilize it #effectively. Knowing how to properly and #effectively sort the #data and use it to your #advantage is half the battle. You can’t properly read what you’ve #gathered without the first #developing a #system for #tracking it. Know your #data as it comes in, and once you have it #organized properly, you can begin #analyzing. It’s important to know what the #context of the #data is. What situations were they #gathered in? Is the #data from a sure-fire #campaign or something more #experimental?
2. MAKE #DECISIONS-- OR #SUGGESTIONS
When you’ve #gathered the #data, you need to know how to actually draw #conclusions from it. The #data tells a story, and it’s your job to figure out what that is. What are the common #trends? When compiling the #data into #graphs and #charts, what does it tell you? Are people tiring of #specific #marketingtactics? Is there a shift in public #opinion about a certain #topic, and how does that affect your #organization’s #marketingstrategy? When you’ve made a #determination, consider possible #explanations, and get #feedback from others. Then, create a #plan of action based on that #information, and present it to the rest of the #marketingteam. What do they think? Encourage #feedback and ensure to invite different #perspectives on the same #data.
3. TRACK NEW #CAMPAIGNS
When your #organization begins a new #campaign, use it to your #advantage to get in on the ground floor, #tracking how it’s made from the ground up, #analyzing it, and #stacking that up with the #metrics you #measure. This can reveal how internal factors can affect real-world #performance, and also allows you to see where changes could be made based on #data #gathered. When doing this, be sure to take every #opportunity to set ‘#trackers’ into the #development and #deployment of the #campaigns, so that you can #gather more #data than you would otherwise.
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