The Three Tactics to Grow Your Restaurant’s Revenue webinar, hosted by ChowNow and Boostly, provides actionable strategies for restaurant owners to increase sales and customer loyalty. It covers the importance of collecting and using customer data to send targeted SMS and email marketing campaigns, driving repeat business and boosting order volume. The session also explores the concept of menu engineering, where restaurants can strategically highlight high-margin items and encourage upselling to maximize profits. Additionally, the webinar emphasizes the need to maintain a strong online presence, ensuring that restaurant information is accurate and optimized across platforms like Google and Yelp to attract more customers.


Takeaways

• Own Your Customer Data: Restaurants should focus on owning customer data to increase repeat business and maintain direct relationships with customers.
• Leverage SMS and Email Marketing: Using targeted, behavioral-based SMS and email campaigns helps drive customer engagement and increase order volume.
• Optimize Your Online Presence: Ensure consistency and accuracy across all online platforms, and actively manage your Google, Yelp, and TripAdvisor listings.
• Menu Engineering for Profit: Structure menus to promote high-margin items, and use upselling and bundling techniques to increase average order value.
• Respond Thoughtfully to Reviews: Handling negative feedback with a professional, solution-oriented approach can improve customer relations and protect your restaurant’s reputation.