Competitive intelligence programs can be reactionary and one-dimensional due to squeaky-wheel syndrome and we-just-lost-a-deal-to-so-and-so-itis. 

Learn from Alex Babar, Vice President of Solutions at Brinqa about 3 categories of competitive intel every marketer in cybersecurity should know about: Marketing, Business, and Technical. Additionally, learn which categories marketers are particularly well-suited to leading and which ones make better sense to collaborate on with other teams like product, customer success, or sales engineers.

In this session:

We have approximately 33 days until #CyberMarketingCon2023, held December 10-13! We can’t help but reminisce and replay some of the amazing sessions from previous conferences. This week’s episode is from CyberMarketingCon2022, with a session by Alex Babar, Vice President of Solutions at Brinqa. If you enjoy this session, you will enjoy this year’s lineup filled with education, the best speakers, hands-on workshops, and networking, networking, AND MORE networking!

More on #CyberMarketingCon2023 here, see you in Texas! 🤠

Be sure to watch a video version of this session here. 

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