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3 Types of Video Marketing Every Brand Needs
Stop making your audience feel like a third wheel. Most brands are making content that feels like flipping through someone else's yearbook—you had to be there to get it. In this episode, we break down how to stop alienating your audience and start creating content that actually works.
Social media isn't just a documentation tool—it's a marketing engine. But most brands are treating it like a personal photo album, missing massive opportunities to build trust, create connection, and grow their business.
In this episode, Grace and Paul reveal the three types of video content every brand needs to balance credibility, emotional connection, and discoverability. Whether you're running a healthcare practice, a corporate brand, or building a personal presence, you'll learn how to make content that doesn't just get posted—but actually performs.
What You'll Learn:
➡️ The "third wheel" problem: Why internally-focused content actively pushes potential customers away—and what to do instead
➡️ The three content types you need: Education (build trust), Connection (create emotional buy-in), and Shareable (expand your reach)
➡️ Polish vs. Personal vs. Platform-Optimized: How to balance high-quality brand content, authentic human stories, and algorithm-friendly formats
➡️ Why user-generated content isn't enough: The authenticity trap that service businesses and personal brands need to avoid
➡️ The sharability sweet spot: How to get shared for the right reasons (value) instead of the wrong ones (being the joke)
➡️ From posting to marketing: The simple audit that shows whether you're documenting or strategically growing your brand
Our Agency → https://www.griffith.media
The Studio → https://www.bigscreentx.com
Support the Show:
✅ Follow/Subscribe so you never miss an episode
✍️ Leave a quick review (tell us your favorite takeaway)
📲 Share this with someone who needs a better content strategy
Follow Us:
Instagram: @griffith.media
LinkedIn: Griffith Media
Credits:
A Griffith Media production. Recorded at Big Screen Studios, Dallas, TX. Produced by the Griffith Media team.
View all episodes
By Grace & Paul GriffithStop making your audience feel like a third wheel. Most brands are making content that feels like flipping through someone else's yearbook—you had to be there to get it. In this episode, we break down how to stop alienating your audience and start creating content that actually works.
Social media isn't just a documentation tool—it's a marketing engine. But most brands are treating it like a personal photo album, missing massive opportunities to build trust, create connection, and grow their business.
In this episode, Grace and Paul reveal the three types of video content every brand needs to balance credibility, emotional connection, and discoverability. Whether you're running a healthcare practice, a corporate brand, or building a personal presence, you'll learn how to make content that doesn't just get posted—but actually performs.
What You'll Learn:
➡️ The "third wheel" problem: Why internally-focused content actively pushes potential customers away—and what to do instead
➡️ The three content types you need: Education (build trust), Connection (create emotional buy-in), and Shareable (expand your reach)
➡️ Polish vs. Personal vs. Platform-Optimized: How to balance high-quality brand content, authentic human stories, and algorithm-friendly formats
➡️ Why user-generated content isn't enough: The authenticity trap that service businesses and personal brands need to avoid
➡️ The sharability sweet spot: How to get shared for the right reasons (value) instead of the wrong ones (being the joke)
➡️ From posting to marketing: The simple audit that shows whether you're documenting or strategically growing your brand
Our Agency → https://www.griffith.media
The Studio → https://www.bigscreentx.com
Support the Show:
✅ Follow/Subscribe so you never miss an episode
✍️ Leave a quick review (tell us your favorite takeaway)
📲 Share this with someone who needs a better content strategy
Follow Us:
Instagram: @griffith.media
LinkedIn: Griffith Media
Credits:
A Griffith Media production. Recorded at Big Screen Studios, Dallas, TX. Produced by the Griffith Media team.