How To Make A Successful Brand Strategy Like The Pumpkin Spice Latte

It’s time to create a brand strategy that positions you as a genre-defining author, so you can feel confident putting yourself out there.

‘Cause one day you’d like to be the image that comes to a reader’s mind when they think about your genre.

And, maybe, you're starting to see that a brand strategy is a good way to become that author.  But you can't figure out how to make a strategy that does that ... and the nuts-and-bolts of branding!? It's beyond you.

Honestly, there are all kinds of tutorials on Youtube that can help you create a strategy like that.

But you’d still be wasting your time sifting through all the content there to find a great guide.

And this is where the strange connection between the pumpkin spice latte and a successful brand strategy comes into play.

I started loving the pumpkin spice latte (aka PSL) back in 2005, my very first semester at university. 

For the past few weeks, I’d been wondering, “How has the pumpkin spice latte become THE defining drink of fall? And how has it stood the test of time? 

And so since I am a brand strategist and designer,  the more research and thinking that I did, I began to make connections of how these strategies might work for authors. 

In today’s episode, you’ll learn how you can create a brand that will last the test of time and position you as THE defining author for your genre and area of expertise. So let’s have a little fun today.

Grab a cup of PSL, or your preferred Fall drink, and let’s get into it. 

In today’s episode, we’ll be discussing: 

• Discerning the PSL's useful brand strategy that authors can use
• The struggles of brand strategy
• A quick history of the pumpkin spice latte
• Lesson 1: Defining the thing that sets you apart
• Lesson 2: Identifying the feeling that you want readers to feel
• Lesson 3: Know who you’re talking to 

Resources mentioned:

• The 3-Step Framework to Jumpstart Your Author Brand: https://mcveytyson.com/free-course
• The Free Infographic from Today's Episode: https://view.flodesk.com/pages/6152944cbc3eea86ee42f409

Music Credits: 

• Introduction Music: https://audionautix.com/ Creative Commons Music by Jason Shaw on Audionautix.com
• Transition Music: Naya by HaTom https://fanlink.to/HaTom Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Free Download / Stream: https://bit.ly/naya-hatom Music promoted by Audio Library Naya – HaTom (No Copyright Music)
• Outro Music: Modular Ambient 04 | Royalty Free Music  

Sources:

• Please, visit mcveytyson.com/3-useful-brand-strategy for a full list of the sources used in this episode.