Today we are joined by Tyson Cobb from businessDEPOT. He is a B2B marketer, inbound marketing specialist, content marketing enthusiast, and Head of Marketing at businessDEPOT.

He has spent the last 9 years in marketing and advertising, and has helped implement brand awareness and product marketing initiatives for many Australian companies, most notably BOQ, Instant Scratch-Its, Microsoft, Network Ten and Ubisoft Games. Tys now specialises in Inbound Methodologies and digital marketing in the B2B space.

As Head of Marketing at businessDEPOT, Tys develops digital & content driven experiences for the business, increasing brand awareness, lead generation and client retention and advocacy.

In this episode we cover

How the collective at Business Depot uses

How they use their video marketing tactic 'Blackboard Friday' to educate and build trust with their audience.

Content marketing is a slow burn

Using call to actions in their content marketing

Increasing your marketing productivity through batching

Building top-of-mind awareness through content marketing and events

Creating a marketing ecosystem through events

The importance of showcasing your brand through your events

Importance of education and entertainment

Paid versus free events

Using live events as your sales funnel

The need to be strategic and consistent with your events

The role a good CRM and a segmented database in B2B marketing

Why the business owners and staff need to be in attendance at your live events

Why you need to have a business development mindset with your event marketing

Links mentioned in the podcast

businessDEPOT