“The 1-Page Marketing Plan” by Allan Dib provides an easy to understand refresher on EVERYTHING marketing.

A successful marketing campaign has to get 3 vital elements correct:

1. The market – the target market

2. The message – the marketing message or offer that you’re sending

3. The media – the vehicle which you use to send your message

Know who you’re talking to, do your research, be intentional about the message you’re sending, and be sure to be sending that message via a medium that will resonate with your audience!