Tomorrow, the voters of Gorton and Denton head to the polls. On paper, it’s a safe Labour seat. In reality? It’s a "pollster’s nightmare" and a three-way fight that could redefine Keir Starmer’s leadership.

In this week’s episode of Political Business, Nathan Parsad-Wyatt and Kevin McKeever dive into a week of high-stakes political maneuvering and industry-shaking news.

What we’re unpacking:

📍 The By-Election Briefing Wars: Why are Labour, the Greens, and Reform all claiming they can win? We look at the "Andy Burnham factor" and why the ground game in Greater Manchester might be the only thing keeping Labour in the race.

🎓 Kemi Badenoch’s New Deal: The Conservatives are pivoting to the next generation. By promising to scrap the interest on Plan 2 student loans, are they finally addressing the generational divide—or is it a tactical response to a polling crisis?

🏗️ The Fall of Global Council: A story hitting close to home for the public affairs and comms industry. How does a thriving, profitable firm go into administration overnight? We discuss the human impact of the "Mandelson association" and what happens when the Cabinet Office issues a direction against your agency.

Whether you're in Westminster or the City, this episode is a deep dive into how reputation, policy, and ground-game operations intersect.

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