The lifeline of nearly any business starts and ends with those who pay your bills – your clients. Unfortunately, most people view client support as an entry-level and basic part of a company process. That sentiment couldn’t be further from the truth.

As a startup founder, having your nose to the ground and listening to your clients, will tell you how your business is doing, foresee where it’s heading, learn what your clients want, and understand how you’re perceived as a company.

Client support does more than just make clients happy. On a macro-level, it does a heck of a lot more:

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