Most creative entrepreneurs aren’t actually building businesses – they’re creating a job for themselves. People who are building a business are creating systems and employing people to run them. Those who are building their own job just do whatever seems right in the moment, not a lot of thought about its purpose, direction, or planning.

In order to build a business and a sustainable one, you need to have these 5 things:

• Long-term vision
• Marketing planning
• Products/services
• Systems
• Short-term planning

For this week’s episode, we’re focusing on one of the foundational elements in a sustainable business and that’s your core values. I discuss what core values are and how it impacts your business, specifically your day-to-day such as the people you hire, the marketing strategies you employ, and the products/services you will offer.

Links

The E-Myth, Michael E. Gerber

Ringlet Resources

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