On today's episode we talk about attracting new customers to your barber shop...

* We talk about getting to know your community. Be involved. Communicate and connect with your customers.

* Spend some time building your reputation online. You need to have an action plan to get more reviews online.

* Get online and build a presence. You need a website and you need to attack at least one social platform hard.

* BONUS: Harness your relationship with the feel and atmosphere of your shop. Its all about creating an inviting, friendly environment.