Twittermagic Tales

3 ways to communicate effectively with decision makers


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Jim Frawley is the Founder of Bellwether, a company dedicated to helping organizations and people

build resiliency, adapt to change and thrive in rapidly shifting contexts. He is the host of the

Bellwether Hub podcast and best-selling author of Adapting in Motion: Finding Your Place in the

New Economy, a practical guide to responding to multiple levels of macro change.

Jim’s business specializes in three areas: Strategic Planning, Executive Communications and Change

Management. He tells all of his clients, “You need to know how to create a plan, communicate that

plan to multiple audiences, and build effective decision-making abilities to be able to adapt while in

motion.”

Over his twenty-year career, he has internationally created and implemented corporate training

programs, complex marketing and PR plans, business strategy and administrative plans and

organizational re-designs. He has worked with clients in eight countries and thirty-nine states to

date.

A few years ago, Jim came to the realization that he had a unique capability in getting people to do

things they didn’t think they could. After some experimentation on using this capability for good or

evil, he decided on the good. (But not before convincing an Irish cousin to swim in the Hudson

River.)

Here, Jim and I chat about how to communicate effectively with decision makers. Grab a cuppa and listen in!

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Twittermagic TalesBy Samantha Kelly