Chris and Aaron share ways to optimize your Google paid search strategies. This includes rethinking your keyword and ad group structure, rewriting ad text to be hyper-relevant to your searchers, and eventually enabling automated bidding.

We're talking about the people and strategies behind growing good companies. Our multifamily series is for anyone that is making decisions on leasing and marketing their multifamily properties. Episodes include discussions about specific growth strategies, insights on industry trends, and interviews with business leaders.

-----

Genius Digital Marketing is a diverse group of digital marketers and strategists with the single goal to amplify your brand and drive revenue. We're a collective of inspiring individuals with different backgrounds, interests, and insights to bring to the table. To connect with us visit us on our website https://www.geniusdm.com/.