Evaluation criteria seems to be a bit of an afterthought for most companies bidding on RFPs.

Sure, it’s one of the first things you look at. But are you making the evaluation criteria an explicit part of your bid strategy? And are you using it to your advantage in the content of your RFP response?

On this episode of the podcast, I share 3 ways to leverage evaluation criteria in a proposal, challenging you to put yourself in the shoes of an evaluator and imagine the scoring tool they might be using to judge your RFP response.

I explain why it’s crucial to use keywords that appear in the evaluation criteria throughout your proposal and describe how to map the evaluation criteria to your response.

Listen in for insight on identifying what is most important to the client and learn how to use evaluation criteria to build out your bid strategy and write effective content for a proposal response.

Key Takeaways

3 ways to leverage the RFP evaluation criteria in your response

What it looks like to put yourself in the shoes of the evaluator

How to demonstrate an ability to communicate complex information to diverse audiences

How to leverage the language they use in evaluation criteria statements

What it means to map the evaluation criteria to your response

How to use callout boxes and specialty icons to map evaluation criteria to your response

Why evaluators may have very little knowledge of the RFP itself

How evaluation criteria reflects what is important to the client

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Resources

Bid Strategy on RFP Success Show EP085

Book a Call with the RFP Success Company

Dare to Be Influential: Maximizing Your Positive Influence While Still Being True to You by Lisa Rehurek

The RFP Success Book by Lisa Rehurek

The RFP Success Institute