Back in 1936, when Dale Carnegie published his famous How to Win Friends and Influence People, he shared a list of six ways to make people like you: Be genuinely interested in them. Smile. Remember the importance of a person’s name. Be a good listener. Talk about the other person’s interests. Make the other person feel important. It’s no surprise that the same points hold true nearly 100 years later! But perhaps you’ve never considered how those principles apply regarding trade shows,