On todays episode we talk about 3 ways to maximize a small marketing budget:

• Get creative. Creativity will almost always allow you to spend less in advertising because you don’t have to pay for it to spread, the market will do it for you.
• This may seem obvious, but just like a personal budget, actually having a budget will allow you to maximize what you spend because you’re tracking it. A lot of businesses will just guess without understanding what their real budget is.
• Focus on digital. You won’t go very far with direct mail, but an email list up to 2,000 contacts on MailChimp is FREE! Digital overall is cheaper and trackable.