Retailers of all sizes are prioritizing their mobile commerce efforts this year. Why? The data around adoption is hard to ignore. The National Retail Federation reports that sales on smartphones surged 65 percent year over year in 2016. A bad mobile experience for shoppers, however, is a big turn off. Mobile shopping is not the same as shopping on a website. There are some unique attributes to know. This podcast gives tips and techniques for ensuring your mobile shopping experience is truly designed and optimized for customers on the go.