Although strategy and competitive intelligence professionals use a variety of strategic frameworks to contextualize market data, in many organizations, internal transactional data is overlooked and underleveraged.  In this episode of SCIP IntelliCast, we talk with Randy Brown about: 

• Overcoming common challenges in growth strategy development - Recommendations on how CI can work across departments to overcome organizational (and skills) barriers around insights, strategy & execution 
• The value of your internal transaction data - How CI and marketing professionals can use account data already in your CRM to test strategic hypothesis, triangulate against external data you're already using, and identify hidden revenue opportunities
• 3 tools to apply to your transactional data  - How to use RFM (Recency Frequency Monetary Value Analysis),  GMM, and "Ketchup Mustard" analysis to identify hidden revenue and profit opportunities