Franchising is about community. But for that community to operate efficiently, all members need to be at the top of their game. This goes for both franchisors and franchisees – everyone involved needs to understand how they can maximize the output of the network. 

So how do you go about doing that? Scott Greenberg, a multi-unit, award-winning franchisee (Edible Arrangements), leadership speaker, and published franchising author, believes that it’s all about perspective. Brands don’t necessarily need to invest millions of dollars to see instrumental change; it can be as simple as slowing down, taking a breath, and keeping a clear head. 

On this episode, we speak with Scott about the many other ways in which franchising professionals can be the best version of themselves, and discuss what it means to be a ‘wealthy franchisee’ – the concept behind Scott’s latest book, The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar. 

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