The Lifestyle Entrepreneur

#3 - What is a marketing strategy? [Bottom up method]


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In this episode I dive into the core of what a marketing strategy truly is — and isn't. Drawing inspiration from Winston Churchill, I explore the critical importance of planning and how the bottom-up method can revolutionize your approach. Join me as I debunk myths and lay out a clear, actionable plan to attract customers and measure success. And remember, action breeds success. Slide into my Instagram DMs with the word "Strategy," and I'll share the exact marketing strategy that you can apply to your own business. @MoneyWithMark

Sections:

  1. "He Who Fails to Plan..." - The Importance of Strategy
  2. The Real Deal: What Marketing Strategy Is and Isn't
  3. The Bottom-Up Approach: Turning the Funnel on Its Head
  4. Persuasion in Practice: Applying Psychological Principles
  5. KPIs: The Roadmap to Proving Effectiveness
  6. Action Above All: How to Transform Strategy into Success
  7. ...more
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    The Lifestyle EntrepreneurBy Mark Taylor


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