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3 - Why Audio Builds Trust Faster Than Text
Your prospects are comparing you to three or four other experts before they ever reach out. Everyone's credentials look similar. Everyone's website says the right things.... so how do they decide who to trust?
When someone reads your blog post, they get your ideas. When they hear your voice, they start to feel like they know you. There's a term for this: parasocial connection. Podcast listeners feel genuine loyalty to hosts they've never met. That same dynamic can work for you.
In this episode, I break down why audio does more pre-selling than any case study ever could.
Written, edited, and hosted by Jen deHaan.
Website and Contact at https://stereoforest.com/minute
Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter
Produced by StereoForest https://stereoforest.com
About Jen at https://jendehaan.com
- Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
- We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
- We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
- Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
- Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
- Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j
About Jen
Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.
Jen's website: https://jendehaan.com
This podcast is a StereoForest production. Made and produced in British Columbia, Canada.
View all episodes
By Jen deHaanYour prospects are comparing you to three or four other experts before they ever reach out. Everyone's credentials look similar. Everyone's website says the right things.... so how do they decide who to trust?
When someone reads your blog post, they get your ideas. When they hear your voice, they start to feel like they know you. There's a term for this: parasocial connection. Podcast listeners feel genuine loyalty to hosts they've never met. That same dynamic can work for you.
In this episode, I break down why audio does more pre-selling than any case study ever could.
Written, edited, and hosted by Jen deHaan.
Website and Contact at https://stereoforest.com/minute
Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter
Produced by StereoForest https://stereoforest.com
About Jen at https://jendehaan.com
- Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
- We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
- We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
- Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
- Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
- Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j
About Jen
Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.
Jen's website: https://jendehaan.com
This podcast is a StereoForest production. Made and produced in British Columbia, Canada.