Your prospects are comparing you to three or four other experts before they ever reach out. Everyone's credentials look similar. Everyone's website says the right things.... so how do they decide who to trust?

When someone reads your blog post, they get your ideas. When they hear your voice, they start to feel like they know you. There's a term for this: parasocial connection. Podcast listeners feel genuine loyalty to hosts they've never met. That same dynamic can work for you.

In this episode, I break down why audio does more pre-selling than any case study ever could.

About and Support

Written, edited, and hosted by Jen deHaan.

About Jen at https://jendehaan.com

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About Jen

Host: Jen deHaan has a background of almost 30 years in tech, education, & instructional design and 10 years in improv and performance.

Jen's website: https://jendehaan.com

Made and produced by Jen deHaan in British Columbia, Canada.