Big Ideas Tiny Details

3. Why distinction trumps difference


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This week’s episode is with the incredible Elin Roberts the co-founder of Better Nature. We talk about the importance of a single-minded strategy that can be articulated in a sentence, building principles into the business to ensure that you live and breath your mission and how being distinctive is the secret ingredient to cutting through.  

Elin’s energy and passion is infectious. I hope you enjoy

 

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Big Ideas Tiny DetailsBy Big Ideas Tiny Details