"If your product is $20 and you spend $20 to acquire a customer, you've broken even. Whereas if your product is $200 you can spend $100 or even $150 to acquire a customer and you'll still make a profit."

"If your product is $20 and you spend $20 to acquire a customer, you've broken even. Whereas if your product is $200 you can spend $100 or even $150 to acquire a customer and you'll still make a profit."

#3: Why Selling Expensive Instead of Cheap Products Can Pay Off HUGE

Discussion of startups, business, and entrepreneurship.

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#3: Why Selling Expensive Instead of Cheap Products Can Pay Off HUGE

#3: Why Selling Expensive Instead of Cheap Products Can Pay Off HUGE