Many media startups would benefit by adding a full-time salesperson to their team. This podcast gives the economic reasons for why to do  it, who to hire, and how much to pay for that staff person. Here is the link to Inflection Point, the SembraMedia study that includes data about ad revenues of 100 digital media startups in Latin America. The study is called Inflection Point, and you can also read it in Spanish and Portugese. 

If you liked this episode, please share it. You can also leave me a voicemail message with your recommendations and comments. And if you have suggestions for media entrepreneurs you would like me to interview, or topics that you would like me to cover, please email me at [email protected]. 

Here are some related articles about digital media entrepreneurs:

Give users the option to pay what they can or what they want

What are the biggest mistakes of digital media startups?

These metrics predict which users will pay for news

In Italy, a news startup's membership model captures 15,000 donors

---

Send in a voice message: https://anchor.fm/james-gerard-breiner/message

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jamesbreiner.substack.com