In this conversation, Rob and Will Coleman discuss Will's extensive career in technology and innovation, focusing on his experiences at major companies like Microsoft and Salesforce. They delve into the concept of virtual production, exploring its potential for corporate storytelling and content creation. Will shares insights on the challenges and misconceptions surrounding virtual production, as well as its value in enhancing corporate communications. The discussion concludes with Will's future projects and ongoing interest in the evolving landscape of virtual production.

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