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Welcome to part one of our 2026 AI Predictions series. Peter breaks down the three foundational shifts every tourism professional needs to understand: why AI literacy is becoming non-negotiable, how jobs are transforming (not disappearing), and why context engineering matters more than technical skills.

This isn't about Amazon's $2.5 billion training budget. It's about what a five-person wilderness lodge in BC needs to know right now. Matthew brings a Gen Z perspective on AI literacy, and we walk through practical examples of context engineering for small operators.

Read the full blog ⁠here⁠.

#AIinTourism #TourismTech #DestinationMarketing #AILiteracy #ContextEngineering #TourismAI

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