#30 Athlete Marketing with Chase Garrett Athlete Sports Marketing Specialist

Chase Garret is a Athlete Marketing specialist with 15 years plus years of experience in sports marketing with 6 spent at the world's largest energy drink company Red Bull. He has managed athletes and agents across Tennis, NFL, MLB, NBA, Cycling, Olympic, Snow, Moto, Skate. Chase is currently the CEO and founder of Icon Source a Sports Marketing company and runs the Icon Sports Podcast.  

Conversation Topics 

• What is athlete marketing? 
• Actions sports vs Team sports 
• How athletes can aligning with brands  
• Red Bull’s Impact on actions sports 
• Why companies invest in athletes  
• Being a proactive athlete 
• Authenticity  
• Influencer marketing 
• Social Media 

Links

Follow The Icon Source Podcast 

Follow Icon Source on Instagram 

Recommend Listens 

https://open.spotify.com/episode/5OqHiaAhUY7twSjsDUuupX

Recommend Reads 

Raising The Bar 

Malcolm Gladwell

Kevin Kelly 1000 True Fans 

This is Marketing 

The Hard Thing About Hard Things

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